Meet the Team.
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After a decade in corporate communications - most recently leading comms across Asia Pacific for a global crypto firm - Sheryl found herself at a crossroads. Burnt out from 16-hour days, late-night Zoom calls, and an always-on mindset, an unexpected layoff in late 2024 became the permission slip she didn’t know she needed.
What followed wasn’t a scramble back into the job market, but a meaningful recalibration. She called it a “micro-retirement”: a pause long enough to unlearn the idea that self-worth had to be measured in productivity, and to relearn what it meant to feel alive again.
In that space, something shifted. From fronting comms strategies to fronting a yoga studio front desk, she began reconnecting with the kind of work that filled her cup instead of draining it. Slowly, the vision for The Palm began to take root.
Sheryl co-founded The Palm as a response to the burnout culture she once called normal. It’s designed to be everything her old life wasn’t: calm, intentional, nourishing. At The Palm, she blends her strategic instincts with a deep commitment to building a space where people can breathe, move, recover, and reconnect - with themselves and with others.
Today, she channels her communications background into creating inclusive spaces, thoughtful client experiences, and honest conversations about wellness, worth, and balance. Her hope is that The Palm becomes more than a studio - and becomes a place that’s rooted in balance.
When not on the mats, Sheryl is an avid social pickleball player.
Read her story in CNA at: https://www.channelnewsasia.com/today/big-read/fresh-graduates-retrenched-workers-job-market-5217811
Sheryl Avery Tham
Sofya Imran Chew
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Sofya’s approach to operations is grounded in one thing: people.
She began her career flying with Singapore Airlines, where she spent five years mastering the art of world-class hospitality. When the pandemic disrupted the travel industry, she pivoted with purpose - bringing her customer-first ethos into the fitness and wellness industry. From managing high-volume studio operations to leading with quiet precision, she quickly became known for her ability to blend empathy with execution.
At The Palm, Sofya is the steady hand behind the scenes. As General Manager, she ensures the studio runs smoothly - from systems and staffing, to daily rituals and client experience. Her calm presence and exacting standards create the kind of invisible structure that allows both the team and clients to thrive.
Her belief? That wellness isn’t just about what happens on the mat - it’s about how you’re cared for from the moment you walk through the door.
When not running the studio, Sofya moonlights as a full-time mom to her toddler.
Sheela Cheong
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With nearly two decades in the movement industry, Sheela is a leader in instructor education, blending technical mastery, biomechanical expertise, and a human-first approach to teaching. A highly sought-after Pilates Teacher Trainer and movement mentor, she has shaped the practice of countless instructors across Singapore.
Her expertise spans Pilates, functional mobility, ballet conditioning, and yoga-inspired strength work, all grounded in evidence-based movement science. Known for creating body-literate training programmes, Sheela equips instructors to prioritise safety, sustainability, and integrity in every class they lead.
At The Palm, Sheela will guide the teaching team to deliver thoughtful, intelligent movement experiences, developing instructors who support clients in moving well for life.
Read her story at: sheelacheong.com/about